Is your business-baby not worth more to you, than spreading yourself thinner to make quicker cash?

I have noticed a lot over the last few months that many female entrepreneurs are spreading themselves very thin when it comes to their workload.

What I mean by this is that I see situations like…

… Someone who I know as an incredible fearless fitness coach, suddenly offering blogging services.

… Someone who I look up to as a super talented makeup and beauty expert, randomly promoting themselves as a sales trainer and business coach.

… Someone I respect as a reliable social media expert giving advice as a spiritual healer in a women’s business Facebook group.

Plus, every single week I see at least one amazing women who was once pursuing her business idea wholeheartedly, and then starts promoting MLM products as a side hustle – and as time goes by her once-flourishing business is never to be heard of again.

Now I’m not going to lie, this makes me extremely sad.

Especially for these women who I know deep down wished their business-babies had grown up into profitable adults, but instead (due to desperation for money to pay the bills) they were forced to leave these on the sidelines before they had time to fully develop into money making machines.

Not only is it sad that business dreams are becoming extinct before they have even started to become a reality, but by extinguishing these flames to early in favour of new fires (whether in the form of new ideas, projects, businesses or side hustles) this also confuses potential customers – which results in even lower interaction, sales and money all round.

As confusion is the single biggest reason why your ideal client won’t buy from you, imagine if you suddenly started promoting a totally different business, product or service that your audience had been used to seeing from you – this would cause a massive sense of confusion and raise a lot of questions and concern amongst them.

Plus, from these reactions, people who might have been considering buying from you might now feel uneasy about you and totally back away. So, if they are not interested in your new offering, then you have totally lost these customers for good.

And how do I know all this?

Well I have been there on more than one occasion (yes, I admit it) and have learned the hard way. Last year I switched my focus here, there and everywhere, and from it I have learned that this kind of behaviour takes a lot of hard work to fix, and to begin to gain trust and respect from your ideal client again.

So, if you are struggling to make the money you want (and need) from your business, my advice is, rather than choose something completely different to attempt to increase your income, invest all of your time into making your business a huge success and making all your money from it.

Rather than spreading yourself so thin and sporadically switching your focus at the drop of a hat (in desperation to get the next pound or dollar in) focus all your time, efforts and energy into building and nourishing your business-baby to ensure that it blossoms into something you can solely financially live off.

After all, like real babies, you have to invest a hell of a lot into them in order to see successful and sustainable results.

Don’t give up on your business dreams too early, just because everything you want doesn’t come to you straight away.

Instead reign in your focus towards creating a business based on pure quality and passion, and with a few workable business strategies thrown in, very soon this will result in more than you could ever have achieved by spreading yourself too thin and clutching at various smaller income straws.

Sending love and good vibes,

Serena Fordham

Business Strategist, Growth/Development and Empowerment Mentor to Female Entrepreneurs

Find me in www.facebook.com/groups/herbusinessrevolution

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