Social Media – A distraction or a networking and communication tool?
25th January 2020
“With Social Media so prevalent we are all
extremely visible. Your prospective clients, your peers and your competition
can drill as deep as they wish searching, reading and gathering information
online about you and posted by you without you ever knowing who’s searching.
Depending on what they find, your prospects may choose to do business with you
or not.”Mari Smith, marismith.com
To most people social media is like marmite you
either love it or hate it. Social media such as twitter, Facebook, Instagram, Snapchat,
just to name a few, play a big role in people’s daily lives.
People use social media for a variety of reasons, such as keeping in
touch with friends and family across the world, make new friends and finding
old friends or old school mates. Social
media has something for every community. Other people use it as a networking
tool for business, acquiring new clients and forming new partnership.
It has created new careers paths and working practices. It is also
considered a great marketing tool for those with online businesses, vloggers
and bloggers. Every like, every follow and; every comment creates a sense of
reassurance to the user that there is someone out there appreciating their
According to a study by the New York Times, people share information on
social media for a variety of reasons. Their reasons include a desire to share
what they consider amusing content to others and in particular to define their personal
Social media has evolved from being a handy means of keeping in touch
with friends and family to being used in shaping the business world, politics,
education, careers and much more.
In the last couple of years, we have seen the impact social media has
had on elections, such as in the American presidential elections and even
Brexit. In fact, a study carried out by Cardiff University cites that Instagram
was very popular with younger voters in the run up to the elections held in
Social media enables people to share information quickly and in real
time. The ability to share photos, opinions, events etc in real time has
transformed the way we live and how we do business. Most businesses nowadays
use social media as an essential part of their marketing strategy. It has
become a key means of engaging with customers and for customers to connect with
Bezos, CEO at Amazon, puts it “If
you make customers unhappy in the physical world, they might each tell 6
friends. If you make customers unhappy on the Internet, they can each tell
6,000 friends”, that’s the power of social
It has changed the way people communicate with each other and what they
share about themselves.
For those who have a Facebook account, its sharing information with
people they have not seen in years and they will probably never contemplate having
face-to-face meeting with or just sit down for a good old fashion chat with
Some people go on social media just to check other people’s stories
whilst others use it as an inspiration maybe for artistic or creative works or just
Social media is a very powerful technological tool, when used properly
it enhances people’s lives and businesses. However, it has the potential to
make people anti-social and take away their ability to interact on a face to
……Sometimes, it’s better to pick up your phone and call someone for a
chat or organise a coffee morning, or even better still contact someone on your
social media to meet up.
….You never know what difference that might make in someone’s life to
have that social connection.“Social media is the
greatest leadership tool ever invented. It gives you the opportunity to amplify
your voice, extend your influence, and create a tribe of passionate followers
who want to hear from you.”Michael